Resume

Highlights of Qualifications

  • Superior communications skills, both written and verbal, as demonstrated through 6 years of media experience
  • Over 5 years experience copywriting, proofreading and editing of communications intended for social media, Eblast, press release, print materials
  • Strong ability to manage customer relationships as demonstrated through 5 years of customer facing management experience
  • Proactively developing key initiatives capitalizing on opportunities to achieve sales and profit targets
  • Experience conducting market research, creating SWOT analysis and STRAT plans to increase sales and customer base.

Relevant Experience

Marketing Associate        Jarden Branded Consumables, Richmond Hill             March 2013 – Present

  • Coaching marketing team in implementation of all approved initiatives
  • Development and execution of marketing programs for national brands
  • Developing social media strategy to grow online community engagement
  • Co-ordinating project execution with international stakeholders
  • Managing relationships with external vendors and agencies
  • Overseeing content creation for all digital platforms
  • Optimization of online properties for usability, and SEO
  • Maintaining project budgets and accurate record of expenditures
  • Lead marketing team’s in-house creative communications development
  • Identification and sourcing of potential promotional partnerships
  • Reporting all relevant metrics to the Marketing Director, ensuring targets are met

Senior Marketing Coordinator       Sunwing Vacations, Toronto                          Jan 2013 – March 2013

  • Coordinating marketing activities for two national brands
  • Communicating deadlines and project requirements to designers and internal stakeholders
  • Proofreading of all marketing materials prior to publishing
  • Maintaining marketing budget and accurate record of expenditures, invoices and accruals Maintain marketing calendar ensuring production and submission deadlines are met
  • Ensuring key agencies are provided with all pertinent information for advertising, promotions and other marketing initiatives
  • Coordinating and scheduling of all contra advertising including maintaining accurate records for proof of performance
  • Overseeing approval process for all joint promotions to ensure brand standards are met and brands are represented correctly

Marketing Coordinator        SIR CORP, Whitby                                                       Nov 2008 – Mar 2012

  • Coordinating and executing marketing programs and promotional campaigns
  • Develop, proofread and coordinate layout and design of web based and print materials
  • Maintain marketing calendar and coordinate arrival of promotional materials
  • Identify and create campaigns maximizing points of difference vs. the competition
  • Managing a team of up to ten staff in executing experiential marketing campaign to increase awareness, acquisition, engagement and loyalty
  • Utilizing various sources of market research data and analytics to monitor and measure reach and effectiveness of initiatives
  • Community management including social media channels and online database
  • Compiling market research for creation of focused STRAT plans pointed at increasing sales
  • Proactively searching out opportunities to partner with businesses creating joint promotions
  • Planning, executing, and coordinating events including hiring and training of staff, entertainment booking, décor sourcing and rental, event set up, crisis management
  • Public relations including writing and distributing press releases, handling television and radio      appearances

Programming Supervisor, Reporter       Skywords Media, Toronto                         Feb 2005 – May 2007

  • Copywriting and editing copy for broadcast
  • Write and deliver copy using appropriate language style for differing demographics
  • Utilize social media channels to broadcast traffic and weather information
  • Developing and maintaining relationships with media and client contacts
  • Maintain accuracy and attention to detail under high pressure deadlines

Announcer,  Promotions Assistant       Beaver Communications, Chatham           Oct 2002 – Aug 2003

  • Building a compelling locally focused program
  • Performing MC Duties and on-site remote broadcasts
  • Creating on air promotions and contests
  • Coordinating, organizing and executing station events
  • Communicating with listeners to entertain and inform of breaking news
  • Gathering news and conducting interviews

 

Other Experience

SIR CORP – Greater Toronto Area                                                                         Sept 2007 – Oct 2012

General Manager                                                                                                                                          

Assistant General Manager                                                                                                        

Beverage Manager                                                                                                                        

Service Manager                                                                                                                            

 

Accomplishments

  • Established Jack Astor’s online community, saw continuous growth of 10% per month
  • Developed and executed Jack Astor’s “Mo’vember” campaign. Rolled out throughout the brand raising over $50,000 for Prostate Cancer Canada
  • Coordinated and executed semi-annual Fundraiser events raising over $20,000 for charities throughout the community
  • Reported on Space Shuttle Columbia disaster, Beltway Sniper, Northeast Blackout, SARS outbreak, 7/7 London bombings
  • Member of People’s choice award winning teams in “best sports bar”, “best patio” Categories (2008-2012), “Toronto Sun Reader’s Choice Gold winner Radio Morning Show” (2001)
  • Runner-up “Manager of the year” 2011
  • Winner “Restaurant of the year” 2008

 

Education

  • Marketing Specialist Designation (Canadian Marketing Association – in progress)
  • Business Management Certificate (Ryerson Polytechnic University)
  • Business Studies Certificate (Humber College)
  • Radio Broadcasting Diploma (Humber College)

Independent Study

  • Situational Leadership Certificate
  • St John’s Ambulance First Aid / CPR Certificate
  • Performance Management Certificate
  • Coaching and Communication Certificate