Highlights of Qualifications
- Superior communications skills, both written and verbal, as demonstrated through 6 years of media experience
- Over 5 years experience copywriting, proofreading and editing of communications intended for social media, Eblast, press release, print materials
- Strong ability to manage customer relationships as demonstrated through 5 years of customer facing management experience
- Proactively developing key initiatives capitalizing on opportunities to achieve sales and profit targets
- Experience conducting market research, creating SWOT analysis and STRAT plans to increase sales and customer base.
Relevant Experience
Marketing Associate Jarden Branded Consumables, Richmond Hill March 2013 – Present
- Coaching marketing team in implementation of all approved initiatives
- Development and execution of marketing programs for national brands
- Developing social media strategy to grow online community engagement
- Co-ordinating project execution with international stakeholders
- Managing relationships with external vendors and agencies
- Overseeing content creation for all digital platforms
- Optimization of online properties for usability, and SEO
- Maintaining project budgets and accurate record of expenditures
- Lead marketing team’s in-house creative communications development
- Identification and sourcing of potential promotional partnerships
- Reporting all relevant metrics to the Marketing Director, ensuring targets are met
Senior Marketing Coordinator Sunwing Vacations, Toronto Jan 2013 – March 2013
- Coordinating marketing activities for two national brands
- Communicating deadlines and project requirements to designers and internal stakeholders
- Proofreading of all marketing materials prior to publishing
- Maintaining marketing budget and accurate record of expenditures, invoices and accruals Maintain marketing calendar ensuring production and submission deadlines are met
- Ensuring key agencies are provided with all pertinent information for advertising, promotions and other marketing initiatives
- Coordinating and scheduling of all contra advertising including maintaining accurate records for proof of performance
- Overseeing approval process for all joint promotions to ensure brand standards are met and brands are represented correctly
Marketing Coordinator SIR CORP, Whitby Nov 2008 – Mar 2012
- Coordinating and executing marketing programs and promotional campaigns
- Develop, proofread and coordinate layout and design of web based and print materials
- Maintain marketing calendar and coordinate arrival of promotional materials
- Identify and create campaigns maximizing points of difference vs. the competition
- Managing a team of up to ten staff in executing experiential marketing campaign to increase awareness, acquisition, engagement and loyalty
- Utilizing various sources of market research data and analytics to monitor and measure reach and effectiveness of initiatives
- Community management including social media channels and online database
- Compiling market research for creation of focused STRAT plans pointed at increasing sales
- Proactively searching out opportunities to partner with businesses creating joint promotions
- Planning, executing, and coordinating events including hiring and training of staff, entertainment booking, décor sourcing and rental, event set up, crisis management
- Public relations including writing and distributing press releases, handling television and radio appearances
Programming Supervisor, Reporter Skywords Media, Toronto Feb 2005 – May 2007
- Copywriting and editing copy for broadcast
- Write and deliver copy using appropriate language style for differing demographics
- Utilize social media channels to broadcast traffic and weather information
- Developing and maintaining relationships with media and client contacts
- Maintain accuracy and attention to detail under high pressure deadlines
Announcer, Promotions Assistant Beaver Communications, Chatham Oct 2002 – Aug 2003
- Building a compelling locally focused program
- Performing MC Duties and on-site remote broadcasts
- Creating on air promotions and contests
- Coordinating, organizing and executing station events
- Communicating with listeners to entertain and inform of breaking news
- Gathering news and conducting interviews
Other Experience
SIR CORP – Greater Toronto Area Sept 2007 – Oct 2012
General Manager
Assistant General Manager
Beverage Manager
Service Manager
Accomplishments
- Established Jack Astor’s online community, saw continuous growth of 10% per month
- Developed and executed Jack Astor’s “Mo’vember” campaign. Rolled out throughout the brand raising over $50,000 for Prostate Cancer Canada
- Coordinated and executed semi-annual Fundraiser events raising over $20,000 for charities throughout the community
- Reported on Space Shuttle Columbia disaster, Beltway Sniper, Northeast Blackout, SARS outbreak, 7/7 London bombings
- Member of People’s choice award winning teams in “best sports bar”, “best patio” Categories (2008-2012), “Toronto Sun Reader’s Choice Gold winner Radio Morning Show” (2001)
- Runner-up “Manager of the year” 2011
- Winner “Restaurant of the year” 2008
Education
- Marketing Specialist Designation (Canadian Marketing Association – in progress)
- Business Management Certificate (Ryerson Polytechnic University)
- Business Studies Certificate (Humber College)
- Radio Broadcasting Diploma (Humber College)
Independent Study
- Situational Leadership Certificate
- St John’s Ambulance First Aid / CPR Certificate
- Performance Management Certificate
- Coaching and Communication Certificate
